Intense Workload & Long Hours! Blogging Isn’t All Fun & Games

Throughout these last few months I have been faced with many tough challenges as a online figure. In my unapproved blog comments I have been experiencing consistent, prolonged anonymous hate and harassment with the sole intention to cause me harm and distress. I believe that with every adversity that one is faced with there is always the opportunity for real growth as a person. For those who are familiar with the works of Napoleon Hill you will be well aware of his ideas regarding adversity and success as he explained, "every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit." As the MimaMochi audience and following increases, it stands to reason that this unfortunate behaviour will become more prevalent. It therefore becomes absolutely necessary for me to be able to distinguish between constructive criticism, which is helpful and welcome, and downright abusive remarks, which have the primary aim of causing harm instead of growth and are nothing more than a representation and admission of someone's emotional/psychological issues.


While the main focus of this article is not to dwell on these abusive comments, I still feel that it is an important area to address so as to provide context to how I began thinking about the overall general perception people have of a blogger's workload and what exactly it involves. One of the consistent themes that these abusive comments focus on is that the position I find myself in life right now has been obtained without merit. That my only motivation in being with my partner is to fund this lifestyle. Sadly, I have spoken to and know of other women within the fashion community who too must tolerate and deal with similar, unrelenting abuse. It appears as though there is a general misconception surrounding the workload and level of effort it takes to run social media accounts and blogs at a professional level. Perhaps this comes about due to the level of ease casual personal accounts can be run. However, to operate an account at a professional level takes consistency, persistence, research, planning, and of course an intense workload consisting of shooting and processing photos from each photo shoot taken at varying locations.


I have found myself in this particular situation many times where upon meeting someone new the topic of "so what do you do with yourself?" eventually comes up. Upon answering that I involve myself in being a social influencer and blogger I am most often met with variations of the response, "Wow that sounds like so much fun! It must be great to not have to work!" At this point what usually plays through my mind is, "I wish it was anything like that!" Now I don't hold anything against anyone who thinks this about bloggers and social influencers. There just seems to be a lack of understanding about how it all works behind the scenes, as at face value judging from the content posted there are many influencers who are incredibly gifted at making it all appear so effortless.


It may come as a surprise that I spend the greater part of my day working towards furthering the MimaMochi brand. Of course I take time to attend to household tasks, studying and spending quality time with my partner, however the majority is spent creating beautiful content for everyone to enjoy. It is not only a joy to express myself creatively, but is also a way to touch upon people’s lives in a profound way – whether it be by providing value in the form of information, inspiration, or having someone connect on a personal level with the stories and photos that I share. I love what I do so much that I hardly feel that any of my MimaMochi related “work” feels like a chore at all, although admittedly sometimes the workload can take a physical toll (especially with my chronic illness). There never seem to be enough hours in a day for me alone to achieve everything I desire, making prioritizing my focus a skill I’ve had to master. I receive a great deal of assistance and support from my partner who is my photographer, editor and overall manager to all things MimaMochi related. We will look to add more members to our team to ease the load when we feel it to be the appropriate time.


Below I have provided a comprehensive list of tasks involved in operating MimaMochi which you may find interesting.

  • Photo shoot planning: This can include sourcing an appropriate shoot location, researching poses and looking into photography inspiration. This helps to ensure the desired angles, lighting and effect is achieved in images taken.
  • Applying for permission: Some locations may be considered private property, so in order to take photos a courtesy email gaining permission is required.
  • Hair and make-up: I generally do my hair and make-up myself for a shoot. This requires more effort than normal daily make-up and sometimes may take 2-3 hours in total to achieve a specific effect.
  • Outfit planning: Planning an outfit for an editorial style blog post is more complicated than deciding what to wear on a casual day out of the house. I must consider what selection of clothes will create visually interesting photos. Sometimes I bring along a few extra pieces to a shoot as there are times when my initial selection just doesn’t work in pictures.
  • Instagram feed planning: I take time out of my day to organize my Instagram photos for the week. This ensures my feed looks beautifully presented and eye-catching for brands, PR and followers.
  • Engagement strategies: Every day I take 1-2 hours to comment and like other people’s photos on Instagram. Not only is it fun being inspired by other people’s content, it is also an important long term growth strategy. This is one of the biggest areas that contributes to my workload.
  • Writing articles and content: I tend to write on topics of substance that often require research, so some of my work can take up to a day in total to write and edit properly. This is why I am unable to publish daily articles. I do however believe that it is worth taking the extra time to create unique content and offer fashion readers a different point of view.
  • Sorting RAW photos: This is a very time intensive process that greatly adds to my workload - sometimes (especially with fast burst photography) I may have in excess of 500 pictures to filter through per shoot. Often this process may take 1-2-3 hours of committed sorting to find the 20 or so I will use.
  • Editing RAW photos: This may also be a time intensive process depending on the amount of photos and extent of editing required. I once did a shoot at the Old Melbourne Goal and had to edit signage out of the photo as it ultimately ruined the shoot. I painstakingly had to recreate a portion of the bluestone wall in order to achieve this and it took nearly an hour per photo. Photos must also be optimized for the web, so that they load quickly on I know having visited other blogger’s websites I quickly lose interest if I’m waiting 2 minutes for the pictures to load.
  • Preparing a blog entry: Although this seems simple, it actually takes around an hour to assemble a new post for publishing. I have to upload pictures, structure the order of content and also SEO optimize my post so that it has the best chance of being found online in searches.
  • General website maintenance: This takes 10-15 minutes per day and includes updates and addressing comments and spam.
  • Responding to emails, DM's and comments: I am fortunate to receive quite a bit of mail. I really enjoy reading what people send me and endeavour to respond to everything when I am able to. Approximately an hour per day is dedicated to thanking and replying to others for taking the time out of their day to connect with me.
  • Collaborating with brands: Collaborations take time and lots of planning as my professional image as a blogger and influencer is very important to me. The reward for doing a fabulous job is huge, as not only does it lead to long term partnerships, by word of mouth you will find yourself being contacted by additional brands. Collaborations may sometimes involve photographing items in store or meeting company representatives for brunch to discuss details.
  • Staying up to date: I try to expose myself to the latest fashion shows, editorials and current trends to ensure my content is relevant. I find the creativity of high-end designers very inspiring and this helps influence my work. I also stay up to date with changes to social media to ensure I am marketing my content effectively.
  • General tasks: This includes all the administration type tasks required for running a business e.g. recording income and expenses or creating invoices when collaborating with brands.
  • Attending events: For a lot of people, attending a prestigious event like a Fendi lunch, the spring racing carnival or the polo is the pinnacle of their social calendar. For a blogger and influencer however, this is part of our workload. That’s not to say we can’t enjoy ourselves at an event, however it’s important to never forget that we are there for a specific reason. This may be to create beautiful content or promote the event or sponsors. An event can definitely increase a blogger’s workload fivefold. Some I have attended can take almost a day out of my schedule when I consider outfit planning, hair and make-up, time spent at the event and then sorting, editing and posting photos afterwards.


Hopefully I have been able to sufficiently explain and provide some insight into just how demanding and skilled being a blogger and social influencer really is. One must possess the following skills: writer, photographer (occasionally), model, researcher, make-up artist, hairdresser, editor, public figure, content creator, website manager, business administrator, basic accountant. What other profession is there that requires a skill set to be so multifaceted? As you now realize, I barely have any spare time outside of all of this as the demands of my work definitely extend outside the standard 8-hour working day. Despite the long hours, I wouldn’t have it any other way, as I completely love what I do.


Adrianna is wearing

Chanel Fall 2014 Supermarket Collection Lait de Coco, holographic metallic pants and top

Fenty Puma by Rihanna sneaker heels



    • MimaMochi
      July 30, 2017 / 19:29

      Thanks for your kind words Lindsey 🙂

      Adrianna xx

  1. Whitney
    July 26, 2017 / 12:47

    Lady how do you find time to do all this and rest??? You definitely take multi-tasking to a whole new level! You are truly amazing. 🙂 No wonder I don’t see you much these days! Keep up the great work and like I always say, #letthemhatershate because at the end of the day, you will rise above all of their negativity and come out stronger each time. xx

    • MimaMochi
      July 30, 2017 / 19:32

      I know right! You’re too kind bb 🙂

      I love what I do so I find it all enjoyable and so much fun. I wouldn’t have it any other way.

      Adrianna xx

  2. Mel
    July 26, 2017 / 20:46

    Congratulations you have built a sincere and genuine brand to boot, I was interested when I read as you explain, ‘You spend time Liking other posts…building your brand etc’ well, frankly you are pretty darn sincere about this!!! Not just for Likes, in my opinion. And you deserve every success. You write beautifully, too. I am trying to get my head around why anyone would try to debase this. Don’t even give them a mention. Xx

    • MimaMochi
      July 30, 2017 / 19:36

      Thank you Mel. I really appreciate your kind words. I absolutely love what I do so don’t see it as “work” however blogging/social media still requires so much to run it all professionally.

      Have a great week! 🙂

      Adrianna xx

  3. July 27, 2017 / 04:44

    You sure got a killer look. Nice pants.

    • MimaMochi
      July 30, 2017 / 19:38

      Thank you Nadia. 🙂

      Adrianna xx

    • MimaMochi
      July 30, 2017 / 19:42

      Thanks Sakura 🙂 They’re just so shiny!

      Adrianna xx

  4. July 27, 2017 / 06:48

    I cannot believe you were getting hate comments! It’s awful!

    Blogging is hard, there is so much planning and editing that constantly needs to be done.

    Effortlessly Sophisticated

    • MimaMochi
      July 30, 2017 / 20:20

      I know it’s crazy isn’t it! It’s a reflection of where those people are at with their lives. It’s quite sad they feel they need to resort to such behaviour.

      It definitely is hard work! Us bloggers and social influencers put in so much time and energy to produce the content we do! 🙂

      Have a lovely week Jennifer!

      Adrianna xx

    • MimaMochi
      July 30, 2017 / 20:22

      Thanks Ashon 🙂

      Thanks for your kind words, I appreciate it.

      Adrianna xx

  5. July 31, 2017 / 11:58

    Amen to that! Bloggers don’t get much credit for what we do 🙂 You have broken it down so perfectly!

    Jessica |

    • MimaMochi
      August 1, 2017 / 02:37

      You’re absolutely right Jessica! I hope that in time as people become more aware of what blogging actually entails we will begin to get more recognition for everything that we are able to do. 🙂

      Adrianna xx

  6. August 1, 2017 / 01:50

    Loved reading this post, it is such an eye-opener on how a blogger manages to increase productivity as we all have the same 24 hours a day. Will be coming back to this post for work hustle inspiration.


    • MimaMochi
      August 1, 2017 / 02:51

      I’m glad you enjoyed the read Yasmin 🙂

      I’ve developed an appreciation for the the effort bloggers must go to since discovering myself everything that it actually involves to run smoothly and effectively. Thanks very kind of you, I’m happy to have helped!

      Adrianna xx

  7. Jess
    February 4, 2018 / 16:49

    Nice and perfect looking outfit.

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