Moncler Arrives in Australia! Come Celebrate The Chadstone Store Opening With Me

Thursday 27th of July, on a rather chilly night in Melbourne, marked the official opening of the first Moncler store in Australia. Their beautifully designed boutique is nestled within the luxury precinct within Chadstone Shopping Centre. Although the boutique actually opened in March, it seemed much more appropriate to commemorate its arrival here in Australia during the colder winter month of July since their jackets are perfect for this kind of weather!

 

Founded in 1952 in Monestier-de-Clermont, a mountain village near Grenoble, France by René Ramillon and Andrè Vincent, the Moncler name is simply an abbreviation of the village it was founded in. Moncler’s collections cater to extremely cold weather conditions while still keeping in mind day-to-day city life.

 

The Moncler goose down puffer jacket, in my eyes, is one of those absolute high quality designer must haves I talk about. Chanel is admired and sought after for their extensive knowledge and workmanship with tweed, Burberry for their iconic and chic trench coats, and Fendi for their fun and playful furs. Moncler is world renowned for their fashionable and expertly crafted jackets, which use only the finest down from geese (never duck down which was explained to me). Their "Moonray" collection of metallic and white hues (pictured in the event photos), were among my favorite pieces of the night. Officially releasing in September, these jackets will most definitely transport one to planet "Mooncler" in fabulous style.

 

Being a lover of European fashion, Moncler has been on my radar for quite a while despite being a lesser-known brand here in Australia. Mr. Mochi converted me early on in our relationship as he is quite a fan of the brand owning several pieces that I like to borrow from time to time. While being both fashionable and very warm, they also have the cutest little cartoon washing instructions I have ever seen inside the jacket. In a cute comic strip format, an adorable bilingual goose imparts his expert opinion on how to care for your Moncler jacket. It is in these small details that give the label an edge and truly makes buying into their luxury jackets a magical experience.

 

It has been a pleasure to welcome the arrival of so many great European luxury fashion houses to Australia in the recent past. Moncler’s opening celebration was filled with gorgeous clothes, hors d’oeuvres and drinks, and shared in the company of many lovely people who were fans of the brand. I'm very much looking forward to seeing their collections in future.

 

What are your thoughts on Moncler and if this is your first time hearing about them, what are your first impressions?

Please share your thoughts below as I would love to read what you have to say.

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48 Comments

  1. July 28, 2017 / 20:54

    I love Moncler jackets! I don’t personally own one, but my husband does and I love the sleek look of his and he always raves about how extremely comfortable it is. I’ve been having one in my wishlist, too; I love the silver one you’re wearing here. Thanks for sharing, beautiful, and I hope you have a great weekend ahead!

    Xo,

    Jalisa
    http://www.thestylecontour.com

    • July 30, 2017 / 19:27

      Thanks Jalisa! We’re both going to have to get Moncler jackets too since our partners love them so much!
      Have a great week ahead. 🙂

      Adrianna xx

    • July 30, 2017 / 19:29

      Thanks Kris

      Their jackets are definitely a must have. Great for freezing winters!

      Enjoy your week. 🙂

      Adrianna xx

  2. July 30, 2017 / 18:48

    That silver metallic jacket is incredible, such a showstopper, but I bet it would go with everything too. Chaddy has so many incredible stores these days. Love your photos! xx

    • July 30, 2017 / 19:30

      Your absolutely right Jane! It’s such a lovely jacket.
      Can’t wait for the remaining stores to open at Chaddy. 🙂

      Adrianna xx

    • July 31, 2017 / 06:08

      A Moncler jacket is a must have for any cold climate areas.
      Thank you for being so kind Esther 🙂
      Have a beautiful start to your week!

      Adrianna xx

    • July 31, 2017 / 06:10

      Moncler make some of the best winter jackets as they’re just so warm and comfortable to wear! Thanks Katherine, I’m always happy to share my experiences. 🙂

      Adrianna xx

    • July 31, 2017 / 07:45

      Thanks Kendall 🙂

      The event was so much fun and spent in great company!

      Adrianna xx

    • July 31, 2017 / 07:50

      Moncler is such a great brand for stylish, warm winter coats.

      Enjoy your day Camille 🙂

      Adrianna xx

  3. July 31, 2017 / 08:24

    You look lovely and it is great you were able to go to this store opening.
    I know of Moncler – however being in Australia I have not felt the need to buy any of their winter stuff since it is not cold enough to own any.
    Not a skiing fan either.
    However I do like the look of some of the shoes in your photos!
    Kiri
    Set to Glow
    http://www.settoglow.com.au

    • July 31, 2017 / 18:10

      Thanks Kiri. It was a fun night. I find that in Melbourne it does get quite cold throughout winter so my partner loves to wear his Moncler jackets out.
      They had some nice pieces out and I loved their window display which made for some great photos!

      Have a lovely week 🙂

      Adrianna xx

  4. July 31, 2017 / 10:55

    Love your shots of the event and your outfit is super cute! I don’t know much about this brand but I’ll have to explore a little!

    http://www.elleisforlove.com

    • August 3, 2017 / 06:59

      Thanks Seppy! Definitely give them a good look. 🙂

      Adrianna xx

  5. July 31, 2017 / 13:34

    Great post.
    Moncler looks like a cool brand.
    Thanks for sharing.

    • August 3, 2017 / 07:02

      Thanks Amy 🙂

      Have a great day!

      Adrianna xx

    • August 3, 2017 / 07:06

      The little spaceman in the window display was so cute.

      Enjoy your day Vivian 🙂

      Adrianna xx

    • August 3, 2017 / 07:09

      I’m sure you’ll have a great time looking around. Be sure to check out all the other stores there too. There are so many!

      Have fun Bernice 🙂

      Adrianna xx

    • August 3, 2017 / 07:12

      It’s great to finally have one of their boutiques here in Australia. We’re finally catching up with the rest of the world!

      Enjoy your day Didier 🙂

      Adrianna xx

    • August 3, 2017 / 07:13

      Thank you Carmelatte 🙂

      Adrianna xx

  6. July 31, 2017 / 22:56

    Moncler has made a great first impression for me. I don’t want to be thinking of Winter lol, but this is so perfect for the season. I also like the metallic color. I am sure you felt like a kid in a candy store at the opening 🙂 I know I would be. Have a fabulous week beautiful.

    Xx
    Nikki
    http://www.nikkilivinglife.com

    • August 3, 2017 / 07:18

      I want to be thinking of winter just as little as you! Might as well be dressed in style and stay super warm while we wait for summer to arrive! It was a really fun experience to learn a bit about the jackets and spend it in great company too. 🙂

      Enjoy your day Nikki

      Adrianna xx

    • August 3, 2017 / 07:30

      It’s so much fun! Thanks 🙂

      Adrianna xx

    • August 3, 2017 / 07:31

      Thank you Maayuk 🙂 I love wearing these boots whenever I can!

      Adrianna xx

    • August 3, 2017 / 07:33

      They’re so well made and are super warm for those cold winter days!

      Enjoy your day Nina 🙂

      Adrianna xx

  7. Harvey Nichols
    August 1, 2017 / 03:24

    Thank you for sharing such a great day. Hope you had loads of fun

    • August 3, 2017 / 07:41

      My pleasure. It was such a beautiful experience.

      Have a lovely day!

      Adrianna xx

    • August 3, 2017 / 07:43

      Thanks for all your kind words Len 🙂

      Have a lovely day!

      Adrianna xx

    • August 3, 2017 / 07:51

      That silver one that I tried on was one of my favourites there!

      Thanks Dominique 🙂

      Adrianna xx

    • August 3, 2017 / 07:52

      Check them out. They have some really lovely items 🙂

      Thanks Adri

      Adrianna xx

    • August 3, 2017 / 07:52

      Thank you Demeler 🙂

      Enjoy your day!

      Adrianna xx

  8. August 2, 2017 / 03:08

    It’s the first time that I hear about the brand and I can say that it sounds very interesting! I will check it out! I love your outfit btw!
    Kisses,
    Ioanna | http://thecolourfulbouquet.com/

    • August 3, 2017 / 07:54

      Moncler’s jackets are some of the nicest winter ones that I’ve seen!

      Thanks Ioanna 🙂

      Adrianna xx

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