Today is a short post to educate you all on a relatively new feature on Instagram called shadow banning. I have encountered many people complaining of a significant decrease in interaction lately, and I can’t help but think that shadow banning is partly responsible for this. I hope that after reading this article, you will be able to implement some changes to the management of your IG account, which in turn will then enable your interaction to improve.
Firstly, starting with the basics, you are probably wondering what on earth shadow banning is? From what I know and currently understand of the situation, an IG shadow ban prevents your account from being found by new people. This is achieved by blocking your photos from showing up in the hashtags to non-followers. For both yourself and the accounts that do follow you, your photos will appear in the hashtags as per normal. This is a terrible scenario for growth, as a non-follower searching the hashtags on your photo will not see your content. Therefore you will miss a vital opportunity to connect with someone genuine and have no chance at expanding your audience.
The biggest IG mistake that gets so many users shadow banned is the repetition of hashtags. Even if you are posting within a niche field and it makes sense to use the same hashtags all the time, you will be penalized. Unfortunately the algorithm sees the repetition of hashtags as spam, and will lump you in with all the fruadulent accounts, thus shadow banning your page. I post once a day at generally the same time and have found that I cannot use the same hashtags two photos in a row without being banned. This means that for every second photo, I am forced to mix my hashtags up to ensure that my picture is reaching a wider audience.
If you follow my checklist below, you will avoid being shadow banned and will be able to get your account back on track.
- Don’t used banned or broken hashtags
- Remove broken or banned hashtags from any existing photos (list here)
- Vary your hashtags on each photo (don’t use the same hashtag on 2 pictures in a row)
- Don’t use any third party apps or automated services to grow your page
- Don’t buy followers
- Use this website here to check your IG status if unsure
- Adhere to the IG action limits.*
*An action is social media term for performing a like, follow, unfollow or comment. You are only allowed to make a certain number of actions per hour and there possibly may be a daily cap. The number of actions permissible depends greatly on the age of your account. Sources say that you should generally not exceed more that 150 likes, 60 comments and 60 follows/unfollows per hour.
In all honesty there are aspects to the shadow ban that I love. It prevents spammy behavior and penalizes the users who are trying to “cheat” the system. In theory it levels out the playing field a little more. What do you all think of this feature? Was this post of any benefit to you? Please share your thoughts below.
What Adrianna is wearing
Dior skirt, vintage wool turtleneck sweater, Stuart Weitzman highland boots, Chanel Earrings and Chanel Mini lambskin classic flap in light gold hardware