Let’s Talk About Instagram Shadow Banning

Today is a short post to educate you all on a relatively new feature on Instagram called shadow banning. I have encountered many people complaining of a significant decrease in interaction lately, and I can’t help but think that shadow banning is partly responsible for this. I hope that after reading this article, you will be able to implement some changes to the management of your IG account, which in turn will then enable your interaction to improve.

Firstly, starting with the basics, you are probably wondering what on earth shadow banning is? From what I know and currently understand of the situation, an IG shadow ban prevents your account from being found by new people. This is achieved by blocking your photos from showing up in the hashtags to non-followers. For both yourself and the accounts that do follow you, your photos will appear in the hashtags as per normal. This is a terrible scenario for growth, as a non-follower searching the hashtags on your photo will not see your content. Therefore you will miss a vital opportunity to connect with someone genuine and have no chance at expanding your audience.

The biggest IG mistake that gets so many users shadow banned is the repetition of hashtags. Even if you are posting within a niche field and it makes sense to use the same hashtags all the time, you will be penalized. Unfortunately the algorithm sees the repetition of hashtags as spam, and will lump you in with all the fruadulent accounts, thus shadow banning your page. I post once a day at generally the same time and have found that I cannot use the same hashtags two photos in a row without being banned. This means that for every second photo, I am forced to mix my hashtags up to ensure that my picture is reaching a wider audience.

If you follow my checklist below, you will avoid being shadow banned and will be able to get your account back on track.

  • Don’t used banned or broken hashtags
  • Remove broken or banned hashtags from any existing photos (list here)
  • Vary your hashtags on each photo (don’t use the same hashtag on 2 pictures in a row)
  • Don’t use any third party apps or automated services to grow your page
  • Don’t buy followers
  • Use this website here to check your IG status if unsure
  • Adhere to the IG action limits.*

*An action is social media term for performing a like, follow, unfollow or comment. You are only allowed to make a certain number of actions per hour and there possibly may be a daily cap. The number of actions permissible depends greatly on the age of your account. Sources say that you should generally not exceed more that 150 likes, 60 comments and 60 follows/unfollows per hour.

In all honesty there are aspects to the shadow ban that I love. It prevents spammy behavior and penalizes the users who are trying to “cheat” the system. In theory it levels out the playing field a little more. What do you all think of this feature? Was this post of any benefit to you? Please share your thoughts below.


What Adrianna is wearing

Dior skirt, vintage wool turtleneck sweater, Stuart Weitzman highland boots, Chanel Earrings and Chanel Mini lambskin classic flap in light gold hardware



  1. Megan
    July 3, 2017 / 21:57

    Thank you gorgeous. Loved this

    • MimaMochi
      July 30, 2017 / 20:25

      Thanks Megan, I’m glad you enjoyed it. 🙂

      Adrianna xx

  2. July 4, 2017 / 12:41

    This is a great post. I’m glad more bloggers are talking about this, so we can all help each other grow our business and be better content creators.
    These photos are gorgeous too – that car wash skirt is fantastic!


    • MimaMochi
      July 30, 2017 / 20:33

      I’m glad you liked this post Lyndi! Happy to help out with this info. 🙂

      Adrianna xx

  3. July 4, 2017 / 17:57

    Pretty sick of all the changes that Instagram is making and the shadow ban is such a ridiculous thing as well…wish they would stop with all these silly changes and make it back to what it used to be a few years ago. Anyways, your tips are useful, should always stay up to date to the broken and banned hashtags to prevent getting shadow banned. Wishing you a great day! xx


    • MimaMochi
      July 30, 2017 / 20:37

      I think everyone is getting really sick of all these changes that Instagram are making! It all seems to be money driven as they now have paid advertising and don’t want anyone to grow or get exposure without spending money. I’m glad that you found this all useful.

      Have a great week Andreea

      Adrianna xx

  4. July 10, 2017 / 01:23

    Such a useful post dear Adrianna! Finally somebody put a point in this question and gave full overview 🙌 Thank you so much for sharing this information, I will try to follow your tips. Because situation with IG getting more and more annoying…Kisses and greatings from Zurich!

    • MimaMochi
      July 30, 2017 / 20:41

      My pleasure Inna

      Instagram really are making it harder to grow for people who don’t already have huge pages.

      All the best 🙂

      Adrianna xx

    • MimaMochi
      July 30, 2017 / 20:42

      Thank you Nistha 🙂

      Glad you found it helpful.

      Adrianna xx

  5. July 16, 2017 / 21:11

    With the exception of a few hashtags (like #kansas), I think shadowbanning is a smart play by Instagram. There are far too many fake accounts and bought followers. I hope it helps clean up the platform.


    • MimaMochi
      July 30, 2017 / 20:54

      Thanks for your thoughts Kendall. That is a good point however using this method seems to still be hurting accounts that haven’t done anything wrong and may not be aware of any of this. In terms of accounts buying followers I feel like Instagram doesn’t do enough about that. I have observed many accounts that I know of buying their followers very obviously, jumping up by thousands overnight when they hardly grow at all normally yet Instagram does nothing. Instagram really should look more closely into accounts that have very erratic growth patterns, a sure sign of buying followers.

      Adrianna xx

  6. July 19, 2017 / 06:32

    Yes, this post was definately a benefit to me. You made everything so clear and reading it was interesting to me. I don’t really know what I think of shadow banning, but there are so many fake accounts and spam comments that maybe it is a good idea.

    • MimaMochi
      July 30, 2017 / 20:59

      Glad that you found it interesting Olga 🙂

      Fake accounts and spammers really are a problem on Instagram. I feel that they really need to start cleaning the platform up however the difficult part is how to target fakes and spammers without affecting and impacting those who are genuinely sharing their content and working on growing their audience.

      Adrianna xx

  7. Max
    July 28, 2017 / 06:22

    Thanks for an interesting read. I had no idea about this before.

    • MimaMochi
      July 30, 2017 / 21:08

      Thanks Max. I’m glad that you were able to learn something new!

      Enjoy your week! 🙂

      Adrianna xx

  8. Alice
    August 10, 2017 / 09:11

    Thanks for a really informative article about shadow banning. I wasn’t aware of any of this. This really helps.

  9. Florence
    August 14, 2017 / 23:03

    I wasn’t aware of Instagram shadow banning before reading this. Thanks so much for sharing. I will definitely need to go and look into this for my posts.

  10. Mira
    August 15, 2017 / 03:34

    Great article! Thanks for all the info. 🙂

  11. Nina
    August 16, 2017 / 11:47

    Thanks for the great info! You look stunning as per usual!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.